AMUL- In the refrigerators and our PCs.

Amul, very dear and well- established in our country.

To go a step further, Amul decided to cater the regional audience, and tell them Amul is not only for Indians, but also, (In this case) Maharashtrians!

The brand came to us with the sole intention of connecting to the regional audience, and making Amul Marathi their own!

How did we do it? Have a look!

Launch Campaign:

Maharashtra, for the people, is made by the great leaders of the land.

To launch Amul Marathi, we celebrated the heros of Maharashtra, the ones who have taken the state (or even the nation) to where it is today!

This generated a sense of belonging and trust towards the brand amongst the audience of Maharashtra!

We also interacted with the local audiences, and asked what Amul means to them!

Engaging Content:

It is very important to make the brand about the people and to involve them as much as you can. For that, we introduced this campaign of Guess the Marathi Word. Involving the audiences, gives them a sense of belonging towards the brand and helps you build a strong relationship with the follower.

Maharashtra Darshan Campaign:

For Maharashtrian audiences to believe that Amul is their brand, they need to know Amul knows Maharashtra.

Hence, we came up with a campaign wherein Amul Products take The Maharashtra Tour!

The Number Game

After the kickass launch, Amul Maharashtra had gained the attention of a large number of Maharashtrians!

Followers across all the platforms: 31,614.

Key Insights

• Reach- 13.7 M
• Comments- 36,115
• Shares- 9,866

Amul remains to be the top brand in the country, with their traditional, yet quirky marketing strategies. What we bring to the table is the feeling of belongingness, the culture of Maharashtra and most certainly The Taste of India!